What to talk about? Hmmmmm, here i originally thought it was going to be difficult, and I can understand that most folks are not sure what to say when on the air.
Personally, i think it is best to go with your strength(s). What does that mean? Simple really, what do you know best? Is what you know best, what your listener will want to know? If so, you are good to go.
But, what happens if you specialty, isnt something readily accessible to your audience? This of course leads into, Know Your Audience.
How do you know your audience? You can base it on your own interactions with folks in terms of feed back you receive.
I am setup to get live texting from within facebook messenger, as well as a feedback form right on my home page.
If folks like your music, thru their feedback to you, simply ask what they want to hear from you. For example:
This is my neighborhood, right outside my front door. I have lived here all my life, and so do a lot of my listeners, thus I decided to talk about this area, the people, places and things that make it special. You can do this too, dont be embarrassed, tell your story about your life in your special part of the world. It's a big part of making and giving your studio a 'home', because when you have visitors to your home, you need to make them feel welcome, and you do that by sharing. Your studio isnt just some cold place to conducte business and play music. It is a place to share your heart and soul with your listeners, thru not only music, but thru your very life and experiences.
Now, what is this in the second pic? Simple, things that mean a lot to me. I keep a journal. I have kept one for almost 20 years now. This is just one book ive been keeping to record my thoughts, my life, all of it, and i mean all of it. This gives me a lot of ideas about how to tie in my life with personal facts, with my talking about the place that I live and love. A lot of this, folks can identify with, and that makes it easier to share.
My bible is there too, and that is because my part of Pittsburgh is very catholic, very faith based, very old school. Again, without me 'preaching', I can speak to folks on this very personal level, and make a connection. You need to do taht, make a connection, your heart, your soul, your life and your loves, and get that back from your listeners, just be yourself.